Month: January 2019

Case study

Increasing user engagement with Text to Speech – Case Study by Play.ht

We analyzed over 5000 articles with Text to Speech audio versions and studied their impact on user engagement. If you look at the user behavior for consuming content over the past few years, audio consumption has grown exponentially. And for good reasons. Audio is easy to consume, effortless to grasp and information consumed is retained […]

Read More