• Case Study

    Increasing user engagement with Text to Speech – Case Study by Play.ht

    We analyzed over 5000 articles with Text to Speech audio versions and studied their impact on user engagement. If you look at the user behavior for consuming content over the past few years, audio consumption has grown exponentially. And for good reasons. Audio is easy to consume, effortless to grasp, and information consumed is retained for longer. Also, the convenience of listening over reading. If audio is such a powerful medium, is there a way to apply some of it’s the power to written content? Enter audio articles — the gap between text and audio Simply put, audio articles are audio versions of written articles. They’re a way to transform…