Are Audio Articles the next norm in content marketing?
How often do you find an article without the ubiquitous sharing options embedded in it? It would be rather odd if I’m unable to share an article I like. There’s a similar trend that’s been picking up recently. Embedding an audio version of the article, in the article along with its written text. The benefit of doing so is quite obvious. Firstly, you are providing another channel to consume the article which arguably is more convenient than reading. Secondly, It increases the reach, engagement and total time spent. But if providing an audio version is beneficial why are we seeing more and more publishers and bloggers embedding audio just recently?…
Can artificial voices be the next tool in a content-marketers toolbelt?
Artificial voices, also known as Synthetic or Text to Speech voices are computer-generated voices that have been around for a long time but have only recently become suitable for end consumers due to significant improvements in their quality. Hence we will be talking about how artificial voices be the next toolbelt in content marketers The application of Machine Learning has created voices that are so realistic, they are almost impossible to distinguish from a human voice, making them useful in a plethora of applications. To show you how real artificial voices have become, listen to these samples that we created – We wonder if these voices can be used to…
