Did you know that over 2 million articles are written everyday? Yet, only a small fraction of them gain traction and attract readers. What’s even more interesting is the fact that out of the tiny fraction of readers, half of them will read the article for only 15 seconds or even less. On the other hand, […]
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We analyzed over 5000 articles with Text to Speech audio versions and studied their impact on user engagement. If you look at the user behavior for consuming content over the past few years, audio consumption has grown exponentially. And for good reasons. Audio is easy to consume, effortless to grasp, and information consumed is retained […]
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One of the most important things you can do to your content is to make sure it is as accessible as possible. What I mean by that is when users land on one of your blog posts, they are all going to be in different situations, some might be commuting, some walking, some at work, designing, […]
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