How to Instantly Turn Your Medium Stories into Audio Podcasts
Did you know that over 2 million articles are written everyday? Yet, only a small fraction of them gain traction and attract readers. What’s even more interesting is the fact that out of the tiny fraction of readers, half of them will read the article for only 15 seconds or even less. On the other hand, Podcasts have been showing a steady rise in engagement. The reason is a little obvious, isn’t it? Podcasts simply offer a richer experience, subconsciously engaging the listener with a continuous stream of audio. And, that’s not the only reason. The truth is, listening is simply more convenient. Whether you are driving to work, going for a jog or…
Increasing user engagement with Text to Speech – Case Study by Play.ht
We analyzed over 5000 articles with Text to Speech audio versions and studied their impact on user engagement. If you look at the user behavior for consuming content over the past few years, audio consumption has grown exponentially. And for good reasons. Audio is easy to consume, effortless to grasp, and information consumed is retained for longer. Also, the convenience of listening over reading. If audio is such a powerful medium, is there a way to apply some of it’s the power to written content? Enter audio articles — the gap between text and audio Simply put, audio articles are audio versions of written articles. They’re a way to transform…
How to Instantly Turn Your WordPress Blog posts into Audio Podcasts
One of the most important things you can do to your content is to make sure it is as accessible as possible. What I mean by that is when users land on one of your blog posts, they are all going to be in different situations, some might be commuting, some walking, some at work, designing, etc. This guide will show you how to turn your WordPress blog posts into audio podcast using Play.ht Dashboard Step 1 – Download the Play.ht WordPress Plugin The first thing you need to do is download and activate the Play.ht plugin for WordPress. You can either search for Play.ht on the plugin store or download…