content marketing

Uncategorized

Are Audio Articles the next norm in content marketing?

How often do you find an article without the ubiquitous sharing options embedded in it? It would be rather odd if I’m unable to share an article I like. There’s a similar trend that’s been picking up recently. Embedding an audio version of the article, in the article along with its written text. The benefit […]

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Uncategorized

Can artificial voices be the next tool in a content-marketers toolbelt?

Artificial voices, also known as Synthetic or Text to Speech voices are computer-generated voices that have been around for a long time but have only recently become suitable for end consumers due to significant improvements in their quality. Hence we will be talking about how artificial voices be the next toolbelt in content marketers The […]

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How to Instantly Turn Your Medium Stories into Audio Podcasts
How to's
With Audio

How to Instantly Turn Your Medium Stories into Audio Podcasts

Did you know that over 2 million articles are written everyday? Yet, only a small fraction of them gain traction and attract readers. What’s even more interesting is the fact that out of the tiny fraction of readers, half of them will read the article for only 15 seconds or even less. On the other hand, […]

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Case study

Increasing user engagement with Text to Speech – Case Study by Play.ht

We analyzed over 5000 articles with Text to Speech audio versions and studied their impact on user engagement. If you look at the user behavior for consuming content over the past few years, audio consumption has grown exponentially. And for good reasons. Audio is easy to consume, effortless to grasp, and information consumed is retained […]

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How to Instantly Turn Your WordPress Blog posts into Audio Podcasts
How to's
With Audio

How to Instantly Turn Your WordPress Blog posts into Audio Podcasts

One of the most important things you can do to your content is to make sure it is as accessible as possible. What I mean by that is when users land on one of your blog posts, they are all going to be in different situations, some might be commuting, some walking, some at work, designing, […]

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