Are Audio Articles the next norm in content marketing?
How often do you find an article without the ubiquitous sharing options embedded in it? It would be rather odd if I’m unable to share an article I like. There’s a similar trend that’s been picking up recently. Embedding an audio version of the article, in the article along with its written text. The benefit of doing so is quite obvious. Firstly, you are providing another channel to consume the article which arguably is more convenient than reading. Secondly, It increases the reach, engagement and total time spent. But if providing an audio version is beneficial why are we seeing more and more publishers and bloggers embedding audio just recently?…
Can artificial voices be the next tool in a content-marketers toolbelt?
Artificial voices, also known as Synthetic or Text to Speech voices are computer-generated voices that have been around for a long time but have only recently become suitable for end consumers due to significant improvements in their quality. Hence we will be talking about how artificial voices be the next toolbelt in content marketers The application of Machine Learning has created voices that are so realistic, they are almost impossible to distinguish from a human voice, making them useful in a plethora of applications. To show you how real artificial voices have become, listen to these samples that we created – We wonder if these voices can be used to…
How to Instantly Turn Your Medium Stories into Audio Podcasts
Did you know that over 2 million articles are written everyday? Yet, only a small fraction of them gain traction and attract readers. What’s even more interesting is the fact that out of the tiny fraction of readers, half of them will read the article for only 15 seconds or even less. On the other hand, Podcasts have been showing a steady rise in engagement. The reason is a little obvious, isn’t it? Podcasts simply offer a richer experience, subconsciously engaging the listener with a continuous stream of audio. And, that’s not the only reason. The truth is, listening is simply more convenient. Whether you are driving to work, going for a jog or…
Increasing user engagement with Text to Speech – Case Study by Play.ht
We analyzed over 5000 articles with Text to Speech audio versions and studied their impact on user engagement. If you look at the user behavior for consuming content over the past few years, audio consumption has grown exponentially. And for good reasons. Audio is easy to consume, effortless to grasp, and information consumed is retained for longer. Also, the convenience of listening over reading. If audio is such a powerful medium, is there a way to apply some of it’s the power to written content? Enter audio articles — the gap between text and audio Simply put, audio articles are audio versions of written articles. They’re a way to transform…
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How to Instantly Turn Your WordPress Blog posts into Audio Podcasts
One of the most important things you can do to your content is to make sure it is as accessible as possible. What I mean by that is when users land on one of your blog posts, they are all going to be in different situations, some might be commuting, some walking, some at work, designing, etc. This guide will show you how to turn your WordPress blog posts into audio podcast using Play.ht Dashboard Step 1 – Download the Play.ht WordPress Plugin The first thing you need to do is download and activate the Play.ht plugin for WordPress. You can either search for Play.ht on the plugin store or download…
