Explainer Voice Over: The Key to Connecting with Audiences An explainer voice over brings animated videos to life, making them engaging and easy to understand. Learn how to create the perfect voiceover for your explainer content.

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September 20, 2024 7 min read
Explainer Voice Over: The Key to Connecting with Audiences

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In today’s fast-paced digital world, explainer videos have become the go-to tool for businesses, educators, and creatives to break down complex concepts into simple, digestible content. But there’s one thing that makes these videos truly stand out: the voice over. That’s right! A good explainer video voice over is what grabs attention, keeps people engaged, and helps the message hit home.

Let’s dive into what makes explainer videos so effective and the role a great voiceover plays in that success.

What is an Explainer Video?

At its core, an explainer video is a short, engaging video that explains a product, service, or concept. Typically, these videos rely on visuals, animations, and—here’s the kicker—a voice over to walk viewers through the topic at hand.

These videos are all over the internet, from corporate websites to social media platforms, and they cover everything from tutorials and e-learning lessons to product overviews and video games. The goal? To make information quick, easy to understand, and memorable for the target audience.

Why Are Explainer Videos So Popular?

So, why are explainer videos everywhere? Simple: they work.

In a world where attention spans are shrinking and people want to consume information quickly, explainer videos are perfect. They combine visuals with an engaging voice over to convey complex ideas in a matter of seconds. Whether it’s for marketing, video production, or IVR systems, these videos have a clear purpose—simplifying the message for potential customers.

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Conversational Explainer Voice Overs

A huge part of what makes an explainer video effective is the tone of the explainer voice over. People respond well to a conversational and accessible style because it feels more personal. Instead of feeling like they’re watching a commercial, viewers feel like they’re having a friendly conversation where the narrator explains the topic in a way that’s easy to follow.

That’s why finding the right voice talent or professional voice actor is critical. The best voice overs sound natural and clear, fitting seamlessly with the visuals to guide the audience through the material without overwhelming them.

Explain it to Me like I’m Four.

It’s in our nature to explain things. We’ve been doing it for centuries—around the campfire, in classrooms, and now on the internet. That human connection is key, and a great explainer voice over embodies that. A good voice actor doesn’t just read a script; they explain it, making it sound approachable and engaging. Whether it’s breaking down complex ideas for e-learning or highlighting key points in a corporate video, a human touch is what makes the difference.

Why Explainers are Effective

Explainer videos work because they play to multiple senses at once. With dynamic visuals and the right voice over narration, viewers can see, hear, and understand the message. And when you add sound effects or an animated format like a whiteboard explainer video, it makes the content even more memorable.

Plus, explainers are versatile. They work for all kinds of industries—from corporate presentations to fun, light-hearted animations for young adults. That’s what makes them so universally appealing.

Explainer Videos Require Clear Content

When creating an explainer, your message is the foundation. It needs to be crystal clear, whether it’s promoting a new product, explaining how to use software, or giving an overview of a concept. But remember, the voice over is what breathes life into that message.

That’s why the right voiceover matters. A good voice can turn a dry subject into something people want to hear. Think of the narrator as a guide leading viewers to understand your message, whether it’s a high-quality sales pitch, an audiobook, or even a quick text to speech tutorial.

If Content is King, then the Voice that Narrates That Content, Wields Power

The narrator is the unsung hero of explainer videos. While the visuals grab attention, it’s the explainer voiceover that connects the dots. Whether it’s an AI voice or a professional voiceover artist, the narrator is the one who turns a good explainer into a great one. They create the tone, set the pace, and ensure your audience stays engaged from start to finish.

When you pick the right voice for your explainer, you’re not just choosing a voice; you’re choosing how your audience will feel about your message. And that’s huge.

The Various Explainer Voiceover Styles

There are several voice over styles to consider depending on your audience and purpose. For instance:

  1. Conversational: Perfect for casual, fun explainer videos that feel like a friendly chat.
  2. Professional: Ideal for corporate or e-learning explainers where the tone needs to be more formal.
  3. Youthful and Energetic: Great for younger audiences or more dynamic content like video games or tech explainers.

The voiceover can be male or female, American or international, depending on what best suits your target audience.

How to Get Started Creating an Explainer Voice Over

If you’re looking to create an explainer video, here’s how to start with the explainer voice over:

  1. Write a Great Script: The voice over depends on a solid script. Keep it short, clear, and focused on your main points.
  2. Choose Your Style: Pick the voice that suits your audience—whether it’s conversational or professional, youthful or mature.
  3. Use the Best Voice Generator: When it comes to picking a tool, PlayHT should be your first choice. It offers high-quality AI voices with a natural tone that works perfectly for explainers. Plus, its text to speech capabilities are top-notch, with ultra-low latency that ensures smooth audio flow.
  4. Top Voice Generators: After PlayHT, there are other popular tools like Amazon Polly, Google Text-to-Speech, and Murf.ai. But PlayHT stands out for its versatility and easy-to-use interface.

Creating a compelling explainer voice over doesn’t need to be difficult. With the right tools, clear copywriting, and attention to style, you’ll have an engaging explainer video that speaks directly to your audience.

Explainer videos are powerful because they simplify communication in a way that feels personal and engaging. With the perfect mix of visuals and the right voice over, you can explain anything—from complex concepts to corporate strategies—with ease. So, don’t underestimate the importance of the voice over—it could be the key to unlocking your message’s full potential.

What is an explainer voice over?

An explainer voice over is the narration used in an animated explainer video to clarify complex ideas, often in a clear and engaging tone. It enhances the video content by providing a quality voice that fits the message and audience, whether it’s a female voice or male.

What is voice over interpreting?

Voice over interpreting is when a voice artist translates spoken language into another language during media playback, often used in films, video content, or events. It ensures that viewers receive accurate and timely translation in the audio file.

How do you become a voice over narrator?

To become a voice over narrator, practice is key. You’ll need to develop a perfect voice that suits different projects, record audio files, and create a professional demo reel. Some simple steps include training your vocal range and working with a coach to improve.

How do you write a voice over description?

Writing a voice over description involves outlining the tone, style, and character needed for the narration. Specify whether you need a female voice, quality voice, or a specific accent, and provide details about the intended emotion or pacing to help the voice artist deliver the perfect voice for your project.

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