AI Commercial Voice. See Best Practices, Pros & Cons & Best AI Tools. Helping You Get Started Today! Learn how AI commercial voice technology offers lifelike, cost-effective voiceovers for commercials, saving time and supporting multiple languages in high-quality formats.

in TTS

September 10, 2024 6 min read
AI Commercial Voice. See Best Practices, Pros & Cons & Best AI Tools. Helping You Get Started Today!

Generate AI Voices, Indistinguishable from Humans

Get started for free
Conversational AI voice
Conversational AI voice
AI Voiceover
AI Voiceover
Character AI voice
Character AI voice
Create a AI Voice

Table of Contents

In the world of advertising and content creation, the voice behind your message is crucial. A compelling commercial voiceover can make or break a brand’s campaign. Traditionally, this meant hiring voice actors, coordinating schedules, and paying premium rates. But, with advancements in AI technology, there’s now an efficient alternative—AI-generated voices. These voices are not only lifelike but also quick to produce and cost-effective, opening up new possibilities for businesses.

If you’re searching for the best AI commercial voice solutions, this guide will walk you through everything you need to know.

What Is an AI Commercial Voice?

An AI commercial voice is a voiceover created using text-to-speech technology (TTS) driven by artificial intelligence. Instead of relying on human actors, brands and content creators can use AI tools to generate realistic AI voices from text input. These tools employ sophisticated machine learning algorithms to mimic human speech patterns and deliver natural-sounding voiceovers that can be used in commercials, podcasts, social media videos, audiobooks, e-learning, and much more.

The Growth of AI Voices in Commercials Over the Years

AI voices have taken over many forms of media, including commercials, thanks to their versatility and affordability. In recent years, the global AI voice market has seen explosive growth, driven by advances in neural text-to-speech technology.

According to research, the global text-to-speech market size is expected to reach $7.06 billion by 2028, growing at a compound annual growth rate (CAGR) of 14.6% from 2021 to 2028.

This expansion is fueled by an increasing demand for lifelike AI voices in areas like e-learning, explainer videos, training videos, and other commercial content. AI voices are gaining traction, especially for their multilingual support, offering high-quality voiceovers in different languages like Spanish, French, Chinese, Japanese, German, and Russian.

The Savings and Speed of AI Voices: Are They Effective?

One of the most significant benefits of using AI voiceovers in commercial use is the cost-saving aspect. Traditional voice actors can be expensive, especially when dealing with multiple languages or characters. With AI voice generators, companies can generate AI voices quickly and affordably.

For instance, using PlayHT’s AI voice generator—widely regarded as one of the best in the industry—you can create human-like voices in minutes. You can scale your voiceover production without breaking the bank, making it ideal for businesses looking to stay within budget without compromising on quality.

Moreover, AI voices allow for real-time creation. This means that instead of waiting days (or even weeks) for a human voice actor to complete a project, you can use AI-generated voices and turn your text into voice within hours, or even minutes.

The Big Question: Are AI Commercial Voices Effective?

In terms of quality, today’s AI voiceovers have come a long way. Many AI tools offer natural-sounding AI voices that are nearly indistinguishable from human speech. AI-generated voices are lifelike and customizable, which means they can cater to different styles, tones, and languages. Whether it’s for social media ads, YouTube videos, explainer videos, or podcasts, AI voices provide versatility and effectiveness.

Best Tools to Create AI Voiceovers for Commercials

There are several AI tools available to generate professional-grade voiceovers. However, if you’re looking for the best AI voice generator for commercial purposes, here are some top contenders, starting with the highly recommended PlayHT.

1. PlayHT

PlayHT is a leading name in the AI voice generation industry. What sets it apart is its conversational tone and support for multilingual voiceovers, making it ideal for global commercial projects. Whether you need a lifelike AI voice for commercials, podcasts, or audiobooks, PlayHT offers high-quality voiceovers with a variety of voices.

PlayHT’s text-to-speech tool also provides flexible formats, and you can even clone your own voice for a truly personalized experience.

Pros: Wide variety of natural-sounding voices, multilingual support, low latency, API for developers.

Cons: Free version has limited options compared to paid plans.

2. Amazon Polly

Amazon Polly is another powerful TTS service, offering realistic AI voices in multiple languages. Its integration with other Amazon services makes it a robust solution for large-scale commercial use.

Pros: Strong Amazon ecosystem integration, variety of voices.

Cons: Pricing can get expensive for large-scale use.

3. Google Cloud Text-to-Speech

This is Google’s AI-driven TTS tool that offers realistic voiceovers using neural networks. It supports various languages and is customizable, which is great for producing voiceovers that align with a brand’s tone.

Pros: Highly customizable, good language support.

Cons: Can be complex for beginners.

4. IBM Watson Text-to-Speech

IBM’s offering in the TTS world is known for its advanced AI capabilities and natural-sounding voices. It supports numerous languages and allows for fine-tuning to create custom voices.

Pros: Advanced AI and deep learning integration.

Cons: More suitable for larger enterprises.

Five best practices when using AI voices for commercials:

  1. Choose the Right Tone and Style: Ensure the AI voice matches the tone of your brand and the message you’re conveying. Whether it’s formal, casual, or energetic, the voice style should resonate with your target audience.
  2. Test Multiple Voices: AI tools offer a variety of voices, accents, and languages. Test different options to find the one that best suits your commercial’s mood, ensuring a natural flow and feel.
  3. Customize and Fine-Tune: Leverage the customization features available in many AI voice tools. Adjust pacing, intonation, and emphasis to enhance the naturalness and engagement of the voiceover.
  4. Optimize for Multilingual Audiences: If your campaign targets international markets, use AI voices that support multiple languages. Ensure the voices sound natural in those languages and align with regional preferences.
  5. Integrate with Video and Audio Editing Early: Coordinate the voiceover with your video and audio elements during the editing process. Sync the AI voice with visuals and music to create a seamless, professional final product.

Pros and Cons of AI Commercial Voices

ProsCons
Cost-effective compared to hiring voice actors.May lack the full emotional range of human voices.
Quick turnaround time—often in real-time.AI voices might still sound robotic at times, depending on the tool.
Support for multiple languages and accents.Customization can be limited in free versions.
Scalable for large projects across multiple formats.Lack of nuance in certain inflections and tones.
Perfect for a variety of content, including video gamesTikTokYouTube videos, and e-learning.Limited by AI’s current capabilities to fully mimic all human emotions.

As the need for high-quality and efficient voiceovers continues to rise, AI-generated voices are revolutionizing how commercials are produced. Tools like PlayHT, with their lifelike and multilingual voices, stand out for delivering exceptional quality at an affordable price. With options to scale quickly and support a range of languages, AI text-to-speech technology is here to stay, providing content creators, marketers, and advertisers with a powerful tool for generating voiceovers that sound professional and authentic.

Explore PlayHT today to experience the future of AI commercial voices!

Recent Posts

Listen & Rate TTS Voices

See Leaderboard

Top AI Apps

Alternatives

Text To Speech Leaderboard

Company NameVotesWin Percentage
PlayHT864 (1137)75.99%
ElevenLabs138 (260)53.08%
TTSMaker90 (251)35.86%
Speechgen34 (244)13.93%
Uberduck120 (239)50.21%
Listnr AI79 (238)33.19%
Resemble AI112 (235)47.66%
Speechify96 (233)41.20%
Narakeet103 (228)45.18%
Typecast64 (217)29.49%
NaturalReader31 (94)32.98%
WellSaid Labs31 (90)34.44%
Murf AI27 (86)31.40%
Wavel AI21 (68)30.88%
See Leaderboard

Similar articles